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Strategic Communicators | PACS Canada

Strategic Communicators

Who Are We?

PACS Strategic Communications (Virtuelle2020) brings together highly trained and motivated professional communicators who have acquired talent, judgment and skills through Public and Media relations in both the public and private sectors. We, like you, have struggled to do more with less – less money, less time.

Products and Services

– Public Affairs

PACS Strategic Communications (Virtuelle2020) can help you better understand public policy issues, analyze the political and business landscape and devise winning political and communications strategies. The lines between the public and private sector have grown increasingly more complex, interdependent and intertwined and, as a result, public opinion and public support have emerged as the key drivers for public policy. Organizations compete not only in the business market but also in the marketplace of ideas. Political initiatives can create business opportunities – or destroy them. Understanding changing political trends and having a strong voice in those decisions are key survival skills in today’s environment.

That’s where we excel.

Access alone will not affect policy. Our strategy focuses on shaping public policy by influencing public opinion; by reaching the constituents of a Member of Parliament or Legislature or consumers who care about a regulatory issue through effective communication programs.

Our Services Include:

– Strategic Communications Planning

Asset Evaluation – evaluating the public affairs landscape before implementing a government relations strategy.
Materials Development – developing compelling messages directed at targeted audiences, producing and packaging strong, effective communications materials.

– Public Affairs

Issues Monitoring – serving as a client’s eyes and ears on issues in relevant media and policy-making circles.
Crisis Management – reacting to unexpected events that threaten to harm a client’s reputation, bottom line or political influence.

– Advocacy

Coalition building – developing coalitions through maintaining strong relationships with government, corporate and not-for-profit sectors.
Effective client outreach/advocacy – scheduling meetings with relevant branches of government to discuss our clients’ priority issues and communicating their positions on timely developments and events.
Grassroots activity – employing a hands-on approach to building a network of allies that are willing to speak up on our client’s behalf with elected and non-elected officials.
Relationship building – facilitating introductory meetings for clients with relevant decision-makers.

– Media Relations

An organization’s relationship with the media can be one of the most powerful tools for success. PACS’s media relations professionals are experts at putting this power to work. Our professionals craft compelling messages that are the framework of strategic plans. We understand that media relations are an integrated part of overall strategic communications plans, not an afterthought. We help hone persuasive language and project ideas in ways that will capture the imagination and interest of target audiences through the appropriate media channels.
With a focus on positive media relations, our media/crisis management course identifies strategies, opportunities, and messages that build trust and positively manage reputations in the media. Our many years of experience in journalism, government, politics and public affairs provides us with keen insights regarding the questions media professionals ask in the field every day. We know the questions and we know the answers, having been on both sides of the camera.

Our Specific Expertise Includes:

  • Strategic communications planning
  • Message and materials development
  • Crisis planning and issues management
  • Public relations
  • Event planning and execution
  • Writing, editing and translating
  • News conferences
  • Media relations and training
  • Media monitoring
  • Graphic design and identity branding
  • Advertising and media buying

For more information on how PACS can best meet your communication needs, contact our Public Relations professionals at: